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01 Mar 2015 / Movie, Web

The history of craftmanship in Sendai and Miyagi prefecture is vast. The art of crafting goods is intertwined with the local culture and history and has been passed down through traditions. Even though the techniques are ancient, they are still made today in the same manner so everyone can enjoy the wonders of ancient techniques.

“From hand to hand”

Crafted by gentle and eager hands is the concept of the video and hopes to inspire both craftsman and customers of this national treasure.

This video was produced on behalf of Sendai City in order to showcase and foster Miyagi’s rich culture and traditional hand craftsmanship

http://tetotetote-sendai.jp

Creative Director : Daisuke Takahira

Writer : Hitomi Obara / Fumie Deura / Mayumi Oshiki / Emi Sugita / Mikie Okanuma / Sawako Numata / Yuriko Suda / Takayuki Matsuura

Art Director / Designer : Satoru Morone / Keitaro Takahashi / Kazuki Kobayashi

Photographer : Maki Onodera(fog)/Hideo Okouchi

Video: Haruka Tanno / Satomi Kosaka / Atsushi Ishitsuka(cap・Photo shoot Sendai Tansu and Kokeshi Dolls)/ Kazuhiko Ota(Photo Shoot Tsutsumi-yaki)

Frontend Engineer : Takahi Fuse / Nobuyuki Kondo / Hiroki Makabe / Yasuharu Ozaki / Maiko Tamura

Producer : Kenji Igarashi